By Joer Warner for International Business Times. On the evening of Thursday, Dec. 17, Kevin Sabet was working on what he believed would be a bombshell. Sabet, founder of the anti-marijuana legalization organization Smart Approaches to Marijuana (SAM), had received a tip from someone associated with the Obama administration: State marijuana-use estimates for 2013 and 2014, which had just been released by the federal Substance Abuse and Mental Health Services Administration (SAMHSA), found that Colorado, which launched the country’s first legalized marijuana program in 2014, now led the nation in monthly marijuana use among those 12 to 17 years old. The development was due in part to decreases in marijuana use in other states, although youth marijuana use in Colorado had also increased slightly. The District of Columbia, Oregon and Washington, all of which have also legalized marijuana, came in at fourth, fifth and sixth places in the rankings, respectively.
“What went through our heads was, ‘This is big news,’” says Sabet. “We felt this would absolutely reach a wide audience.” After all, the day before, the National Institutes of Health’s 2015 Monitoring the Future survey, which found that nationwide teen marijuana use had fallen slightly overall, had received widespread coverage. Wouldn’t this report generate major headlines, too?
Sabet rushed out a press release. Then he waited for the onslaught of calls he expected from reporters. Instead, all he heard was crickets.