By Miriam Wells for VICE News. Destroy the rainforest, use caustic chemicals, then mix in brutal violence and organized crime and bring to the boil. Top off with a generous dose of dental anaesthetic, then add the final ingredient: the casual drug user. This is the recipe for cocaine, says a new campaign launched on Wednesday by the UK’s National Crime Agency.
The #EveryLineCounts campaign targets recreational drug users with a social conscience who “may not realise that their casual behaviour has devastating consequences for children, communities, and the environment in cocaine producing countries,” the agency said on its website.
An animated video spells out just how much death, fear and environmental destruction is wreaked by the production and trafficking of cocaine, ending by pointing out that without casual drug users, “none of this has any point” and the black market industry would not exist.