By The Guardian. Recreational cocaine users are being targeted in a crackdown designed to tackle the illegal drugs trade.

The National Crime Agency (NCA) said its new campaign will focus on cocaine users with a social conscience, in an effort to demonstrate how their casual substance use is having devastating consequences for children, communities and the environment in countries producing the drug.

The campaign, which will attempt to tap into social media with the hashtag #EveryLineCounts, will run alongside the NCA’s continued targeting of organised criminal networks responsible for trafficking cocaine. More than 70 tonnes of cocaine were seized as a result of NCA activity globally in 2014-15.

Tony Saggers, head of drugs threat at the NCA, this country’s equivalent of the FBI, said: “Recreational users, who perhaps care about the exploitation of workers in sweatshops, or environmental abuses, often have no idea of the damage funded by their occasional line.

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