By The Economist. AT A soirée on the outskirts of Denver, Colorado, one woman greets her fellow guests with a delicate bowl of vanilla sea-salt caramels, each one laced with marijuana. “It’s quite subtle,” she insists. “I just keep a few in my bag for when I’m feeling stressed out.” Over light chat about family and work, the group quickly cleaned up the bowl.
It is a scene Americans will be accustomed to by about 2025, according to Jazmin Hupp, head of Denver’s Women Grow society. “Once moms are on board, that’s it,” she explains, taking a drag on a hot pink e-cigarette filled with cannabis oil. Her battle cry explains the recent surge in products such as vegan weed bonbons, cannabis kale crisps, cannabis spiced almonds and “high tea”.
Cannabis is now legal for recreational use in four states and the District of Columbia, and for medical use in another 21. Colorado collected $44m in recreational marijuana taxes last year, and $72.5m in the first eight months of 2015. The state is on course to collect $109m for the year. But one crucial, and highly influential, group remains unconvinced.