By Robert McCoppin for Chicago Tribune. Hoping to jump-start a struggling industry, an Illinois medical marijuana business is launching a $1 million marketing campaign — despite a ban on advertising by growers in the state.

Cresco Labs, which plans to open three pot cultivation centers, on Wednesday announced it will spread its message through an outreach campaign that includes print advertising, radio commercials, billboards, social media and notices in health publication.

The ads feature health-related images like a swimmer and a jogger, with messages such as, “Welcome to a state of relief. Medical cannabis. Now growing in Illinois.” The promotions feature the company logo and refer people to more information at crescolabs.com.

Cultivation centers may market to doctors and dispensaries, but Illinois Department of Agriculture regulations state: “Cultivation centers may not advertise through any public medium … designed to market (their) products to the public.”

Read more… 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Category

Uncategorized